Those that do have some in stock are charging retail. In fact, many resellers seem to have a hard time getting their hands on any of SonyвЂ™s print media. Advertised, I say, because there isnвЂ™t any in stock, nor has there been in well over a month. Online, IвЂ™ve seen print media advertised for as little as eleven dollars and change. But keep in mind the hassle of two trips to the developer and the advantage of being able to print only the images you want to, right on the spotвЂ¦and the price of printing out a picture will seem pretty reasonable. A bit under a buck a print then, which is definitely more than youвЂ™d pay to develop film.

The 3x4 size gives you 30 prints for the same price. At the 4ењ† size, you buy print packs (retail $19.95) with 25 pieces of photo paper and a roll of print film sufficient for printing exactly that many images. They also are more likely to occur among the first one or two pictures I print out of a dayвЂ™s printing, so perhaps itвЂ™s just a matter of a little dust accumulating on the media or getting into the print film, rather than a flaw in manufacturing.ДЄs youвЂ™d expect, the printer uses proprietary Sony media you canвЂ™t just stick any old piece of paper into this thing. These problems are both quite rare, and are almost never distracting enough that I decide to scrap the print and try again. (3x4 print media are also available.) Occasionally when printing, IвЂ™ll find an image has a small spot of white (IвЂ™m guessing due to an imperfection in the print paper, or a piece of dust stuck to it, since white means none of the three colors were placed on the spot), or a small hair-shaped space where one of the three colors didnвЂ™t print (possibly from something being on that particular place on the print film). ItвЂ™s relatively quiet, but certainly not silent, and takes about a minute and a half to produce a 4ењ† image. Printing takes place in four stages: three colors and then the protective layer. This should give them the same lifespan as a regular photograph, avoiding the problems inkjet prints have with fading after only a few years. After the image itself gets printed, a layer of what Sony calls вЂњSuper Coat 2вЂќ is added to protect your images. ThatвЂ™s because the printer isnвЂ™t an inkjet (whose tiny dots you can see on the page if you look close enough), but a dye sublimation printer, which prints continuous tones. Unlike a lot of вЂњphoto printersвЂќ on the market, this one actually prints photos, of the same quality youвЂ™d get if you took a roll of film to a developer.

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